GreenRow’s New Pillow Covers Are Just What You Need for a Spring Home Refresh

Williams-Sonoma, Inc. simply launched GreenRow — its first main model in additional than 10 years. The assortment of distinctive residence decor and furnishings goes towards what you may count on from a sustainable residence model: an infusion of brilliant coloration.

GreenRow’s debut assortment consists of residing, bed room and eating furnishings in addition to handcrafted rugs, bedding, curtains, desk linens, lighting and extra. We spoke with Jaimee Seabury, Williams-Sonoma’s vice chairman of technique and enterprise improvement, to study in regards to the heirloom-quality items.

Printed Floral Pillow Covers

The new model makes use of low-impact supplies wherever doable, right down to progressive packaging. From India to Turkey, Seabury traveled the world in the hunt for not solely design inspiration — however to study responsibile practices and scout out farms and artisans who may deliver the model the corporate envisioned to life.

Other stops on Seabury’s tour included Portugal for linen and Guatemala for recycled attire (used because the body for the slipcover sofa). The model even finds methods to make use of scraps of fabric, resembling utilizing leftover cloth from ottomans as upholstery for stools.

The Flatweave Dining Bench has an acacia wooden body and incorporates a accountable wool cushion and pure latex fill.

The Ava Slipcovered Bed lining is comprised of 90 p.c recycled cotton, plus your alternative of material.

Unlike most sustainable residence furnishings, which are usually impartial or minimal, GreenRow priorities coloration and sample. “What I like about this assortment is that we had been capable of infuse coloration and particulars all through and it simply has an emotional really feel to it that you simply wouldn’t count on from a sustainable model,” says Seabury, who notes that the rugs from India initially impressed the gathering’s vibrant coloration palette.

While some dyes may be dangerous to individuals and the setting, the model makes use of non-toxic dyes (which require much less water) and vegetable dyes for rugs, when doable. In some circumstances, these extra accountable practices and supplies result in a better price ticket — however GreenRow believes their gadgets are designed to final.

Stripes, checkered and diamond-patterned, the road of handcrafted rugs begin at $249.

“GreenRow is targeted on creating trendy heirlooms by combining brilliant colours and considerate particulars into sustainable supplies,” Seabury provides. “In addition to a timeless aesthetic, we’re additionally dedicated to using sustainable manufacturing practices and educating our prospects methods to look after our merchandise to be able to guarantee their longevity.”

GreenRow has additionally aligned with the very best practices of all Williams-Sonoma, Inc. manufacturers by partnering with third-party organizations to certify merchandise towards industry-leading requirements resembling Textile Exchange’s Global Recycling Standard, Fair Trade USA and Nest’s Ethical Handcraft Program.

Associate Lifestyle Editor

Alyssa Gautieri (she/her) is the affiliate way of life editor for Good Housekeeping, the place she covers all issues residence and inside design. Prior to becoming a member of GH in 2022, she wrote for publications together with ELLE Decor, Chairish, BobVila.com, Unique Homes Magazine and LODGING Magazine, along with crafting product copy for residence manufacturers like BrylaneHome and VIGO Industries.